Company Profile

E3 Distribution Pte Ltd is a regional leader in the video game industry, distributing and retailing of brands in wide range of game software, video game consoles and gaming accessories. Founded in 2006, E3 Distribution is the fastest growing video game company in Asia with distribution network encompasses South East Asia and India.


With over 20 years of industry experience with deep domain knowledge in the fragmented Asian markets. We provide our partners and affiliates multi-site fulfilment more than 12 countries and is complemented by an extensive retail network of over 250 stores.

Among its core strengths, a strong and well-balanced brand portfolio includes specialized brands such as Rseat, Playseat, Nyko, Mionix and Gioteck, as well as highly attractive licenses including Steam Wallet pre-paid card and private label Gatz.

One of the E3 Distribution’s competitive advantages is the vertically integrated business model built over the years, covering the entire value chain: sourcing, product development, logistics, distribution and retailing.

Mission & Strategy

E3 Distribution’s mission is to provide our customers a world of digital entertainment experience, delivering the best of its class to satisfy our clients and meet consumer expectations and aspirations.

We pursue this mission ethically and responsibly, engaging in most Effective and Efficient manner to achieve Excellence results. E3 Distribution is open-minded toward new ideas and ways of viewing, different models and cultures, in an effort to continuously improve and maximize the company’s potential in increasingly competitive global markets.

E3 Distribution’s long-term strategy is to continue to expand in the electronic and digital entertainment sectors by growing its various businesses, whether organically or through acquisitions. The Company will continue to focus on the following strategic pillars: vertical integration, design and technological innovation, brand portfolio management, market expansion, financial discipline and the development of talented and committed employees.

Building strong brands that create enduring relationships with consumers is key to how E3 Distribution plans to sustain its business in the future.  In this direction we continue to invest to strengthen and balance our portfolio with the acquisition of new brands and the addition of new distribution agreement, in order to continually attract a wider range of consumers.

E3 Distribution is committed to maintaining and strengthening its position in the markets in which it operates. It also focuses on evaluating opportunities to further penetrate emerging markets, a key driver of its long-term growth strategy. E3 Distribution aims at increasing its market expansion through stronger retail distribution while consolidating its wholesale network and further growing its presence in e-commerce, department stores and specialty retailers.